Building a high performance GTM engine

About this event

In today’s rapidly shifting market, the lines between Sales and RevOps are blurring—and the stakes have never been higher. As go-to-market strategies evolve, success depends on deep collaboration, shared accountability, and a culture built around data-driven decision-making.

Join us for a powerhouse panel featuring RevOps and Sales leaders from Pendo, Canva, and Pigment as they unpack the evolving relationship between these two critical functions. Whether you’re fine-tuning your GTM motion or trying to break down silos, this session will give you practical strategies to elevate your team’s performance.

‍

In this webinar, you’ll hear about:

• What high-performing RevOps & Sales partnerships look like in 2025
• What does performance mean in today’s macro environment and how has that changed 
• Common pitfalls in Sales-RevOps alignment—and how to avoid them
• How to create a shared culture of accountability and high performance
• Best practices for adapting GTM strategies in dynamic markets
• How leading companies like Pendo, Canva, and Pigment are evolving their operating models

Want to learn more about optimizing revenue operations? Download Forrester’s Budget Planning Guide for RevOps 2025 for expert insights on budget allocation, resource planning, and revenue growth strategies.