AI, Forecasting and the New GTM Engine

About this event

AI is already reshaping how revenue teams forecast, operate, and make decisions. Yet many GTM organizations are still applying it in isolation - tools without a system, insights without alignment.

In this panel discussion, GTM and revenue leaders from OpenAI, Spotify, and Pigment unpack what’s actually changing inside modern GTM engines, and what revenue teams need to do differently to stay predictable, aligned, and competitive.

This conversation goes beyond theory to examine how AI is influencing real revenue decisions today, where established practices start to break, and what strong operational leadership looks like in an AI-driven environment.

You’ll hear about:

• How AI is changing forecasting - from static accuracy to real-time scenarios and decision velocity
• What effective GTM motions look like in AI-driven markets
• Why some traditional practices are becoming liabilities
• How leading teams apply AI today
• The operational and cultural shifts required to make AI work across revenue teams

If forecasting accuracy, GTM alignment, or AI-driven execution are on your 2026 agenda, this session will give you a sharper point of view.